Promoting Public Schools

 
 

Promoting Public Schools

282938
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  Authored By: Nora Carr, Date Published: 7/27/2012, Product#: 282938
In politics and propaganda, lies told often enough become the truth. Big lies – such as the canard that public schools are failing – often are the most believable. Relying on word-of-mouth and high levels of parent satisfaction, while still important, is not enough to win a marketing war.