Polling the Public

 
 

Polling the Public

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  Authored By: Nora Carr, Date Published: 5/22/2013, Product#: 285006
Once public opinion gels around a particular idea, position, value, or belief, it is notoriously difficult – but not impossible – to change it. Start your public opinion change process with research. Ideally, this means fielding phone polls annually. To dig underneath poll data, consider hosting focus groups to probe issues more deeply.